Email marketing is the number one way for restaurants to grow their revenue.

Bold statement, right!

But it’s true.

And the reason that restaurants have a big advantage over other hospitality businesses, like many cafes, is their online booking system.

Email marketing can be confusing.

What to send, when to send it and what it will do for your business.

Here are 5 ways you can directly grow conversions and your revenue by marketing your food business with emails.

1. Drop an exclusive new product that’s limited edition and give your email subscribers first dibs. Make it pick up in store or buy online and make it a monthly feature. Your customers will love that they have exclusive first access and will open your emails more regularly to get more of it. This will allow you to sell more, more often.

The number one thing I see most small business owners do wrong when marketing their hospitality or food business is a lack of consistency.

Most businesses have at least one social media account. But posting once a week or once a month is not enough to show the social media algorithm that your content is worth sharing. They want consistent, quality content that people want to engage with. The more you post, the more the algorithm shares your content with a wider and wider audience.

I recommend a bare minimum of three posts per week, but for real results, businesses should be posting daily.