5 ways email marketing can grow your small business
Email marketing can be confusing.
What to send, when to send it and what it will do for your business.
Here are 5 ways you can directly grow conversions and your revenue by marketing your food business with emails.
Drop an exclusive new product that’s limited edition and give your email subscribers first dibs. Make it pick up in store or buy online and make it a monthly feature. Your customers will love that they have exclusive first access and will open your emails more regularly to get more of it. This will allow you to sell more, more often.
Host a special event like a collaboration dinner with a guest chef, an exclusive tasting or an invite only celebration. These events are the number one sellers via email marketing and if you’ve primed your database to want to hear from you, you can sell out events with no other advertising.
Invite your customers into your world, people love to hear personal stories. This type of email isn’t about direct sales, it’s your chance to shape your brand and narrative. It will help build a stronger connection which increases the frequency of purchases or visits.
Let your database know when it’s their last chance to buy a product from you. It might be a menu coming to an end or a popular product that you’ll be finishing up as it’s no longer seasonal. People purchase when there is a sense of urgency.
Identify customers who have lapsed and target them with a specific offer, such as come in for a drink on the house. This is achievable with the right tech and can be automated, so you don’t need to manually run the campaign.
